Founded in 1892, Abercrombie & Fitch (A&F) is an American retailer with around 300 stores in the US and 15 stores internationally in countries including Canada, UK, France, Japan, and Singapore. A&F also operates three offshoot brands: Abercrombie kids, Hollister Co., and Gilly Hicks, which collectively has over 90 stores internationally.

The A&F Hot Guys models from international stores will be flown to Hong Kong and will be greeting and taking pictures with its fans during the week leading up to the opening. A&F also opened up model applications in Hong Kong to recruit local models to be present at the opening.

A limited edition of hardcover book A&F Quarterly signed by Bruce Weber will be given out for free to the first 50 fans of age 18 and above in line. The remaining 450 copies will be available for $5,000 while stocks last.

Pedder Building, 12 Pedder St., Central.