The buzz: This chic jewelry brand aims to capture the chic and carefree lifestyle of the jet set in Monaco. You know, by selling baubles that reflect the joie de vivre of the crowd that regularly hangs out in the South of France. Seriously though, the pieces are vibrant, eye-catching and high-quality... without the sky-high prices to match.
The goods: There is a little something for everyone here, though apm’s pieces will probably appeal most to a busy, modern-day woman who needs a little more sparkle in her life. The store supplies jewelry for every occasion, from casual beachwear to office wear. The pieces are elegant and feminine; customers can even mix and match and be more playful with the jewelry if they wish.
The décor: Shoppers can take their time at this spot on Duddell Street while enjoying a coffee and conversing with the knowledgeable staff. Customers can also watch designers work on new pieces in the glass-fronted studio.
By Susie Riza