SMW is a collaborative, co-curated affair with multiple conferences occurring around the world simultaneously. And it’s all about the every day social media user, which is what makes it such an exciting event.

Anyone who regularly taps away on Facebook or Twitter will almost certainly be interested in the current social media scene and what the future holds for it. Like all modern technology, it’s a rapidly changing platform that’s ever evolving on an almost daily basis.

In the short span of three years, SMW has expanded to 21 cities, bringing together contributors from almost every continent, garnering further international interest and several noticeable speakers, even those from outside of the social media field. Examples include president of Smile-or-Die Dick Glover, Facebook vice-president Fabio Freyre, founder of Myspace Jamie Kantrowitz, Questlove from the band Roots and Alec Ross, Senior Adviser of the Innovation department in Hillary Clinton’s office. With such a diverse range of speakers, it goes to show the increasing significant impact the social web is having in the way we communicate and make decisions.

Hong Kong participated for the first time in SMW 2011, which proved to be a great success. It included speakers such as Frank Rose, contributing editor of Wired magazine, and Olivier Legrand, general manager for Asia at Wall Street Journal Digital Network.

Hong Kong SMW 2012 heralds a plethora of talks and events that will definitely get HK people tweeting, kicking off with a Top Secret Family Youtube Event and an inaugural cocktail opening thanks to Facebook. There will be a series of how-to programs, from building a social network, knowing how to generate successful media competition to creating Facebook apps. Fashion blogging, music, photography, impact on global movements, even participating in a social experiment involving Twitter, almost all sectors are included. And with Nokia helping to wrap things up on the last day at Kee Club, this is the one event in your social media calendar you cannot afford to decline.

Attendance is free to most SMW hosted events, but attendees must register for each event they wish to attend. Go to www.socialmediaweek.org for more information.

Related Articles

Buffer: Social Media Secretary at Your Service
Top Must-Have Hong Kong Apps
Interview with Ranee Chung of the Open Bar App
Jamie S. and Casey Lau of Twitter Drinking Hong Kong